Video is a powerful tool, but putting together a polished, cohesive recording may seem daunting. About one-third of consumers believe video production value is important, while 28% believe it’s very important. Internal videos need to clearly communicate processes and best practices in order to effectively keep team members on the same page.
Artificial intelligence (AI) video tools can solve this challenge. They make it easier for businesses and teams of all sizes to create high-quality videos quickly and easily—no need to hire actors or invest in expensive filming equipment.
We’ve curated a list of the best AI video editing software that makes it effortless to record anything from sales pitches to team updates. Keep reading to discover these top tools and tips for implementing them into your workflows.
Why AI in video creation and distribution matters
Using AI video generators helps you delegate less meaningful manual tasks. Other benefits include:
Increased efficiency: You can automate time-consuming tasks like editing and transcription.
Improved quality: Many AI video generators automatically edit out awkward pauses or bloopers.
Reduced cost: AI video tools are much more cost-effective than hiring a professional video crew and buying professional hardware and software.
Less meeting overload: Employees spend more time than ever in meetings, and some reports state that meetings consume up to 84% of the workweek. AI video tools let you turn the meeting that should have been an email into something even better: an asynchronous video recording.
But perhaps the best benefit of AI video editing tools is that they can improve efficiency in a variety of use cases:
Training and onboarding videos: Recording team training or onboarding gets employees up to speed more quickly. AI video tools can also help you document internal processes and create a single source of truth.
Product demos and sales pitches: You can use AI technology to record personalized sales videos to build relationships with potential and existing customers.
Asynchronous team updates: Screen recording apps are a boon for teams that need to share project updates, give feedback, or even run asynchronous design critiques. Loom’s AI-powered screen recording tools make it easy to record and share feedback.
Customer support tutorials: You can create a library of self-help videos that customers can use to troubleshoot issues on their own. This type of customer connection can improve your brand’s overall customer experience.
Social media ads: AI-optimized videos can help you reach your target audience. Wyzowl’s Video Marketing Statistics 2024 report found that 90% of marketers increased brand awareness through the use of video—and 82% of consumers claimed that they bought a product after watching a video.
10 best AI video tools for streamlining team workflows
Some of the best AI video generators and editing tools include:
Loom
InVideo
Pictory
Colossyan
Synthesia
Runway
Deepbrain AI
Descript
Fliki
Opus Clip
1. Loom
A beginner-friendly and intuitive screen recording tool, Loom offers a variety of AI-powered features that make the video creation process easier. These include Auto Titles, Auto Chapters, and Auto Summaries, as well as an automatic message composer for quickly crafting the perfect share message or email.
Loom AI also polishes your videos to a flawless shine by removing unnecessary pauses and filler words like “um” and “uh” so you sound more confident. Now, you don’t need to re-record before you share your video.
Efficiency is the name of the game with Loom’s desktop app and Chrome extension. With one click, Loom lets you record your screen, webcam, and mic. You can even customize your recording background and camera frame to brand and personalize your videos.
Other features, like video comments and emoji reactions, allow teams to engage in asynchronous conversations. You can also add links to your videos along with AI-generated calls to action (CTAs) to encourage employees—and sales leads—to take the next step.
Top features:
AI-powered titles and summaries: Loom AI adds titles, summaries, and chapters to your videos so you can easily organize them and find relevant videos later on.
AI copywriting: Slack found that employees spend 11 hours writing emails each week. Reclaim that time with AI-generated emails or instant messages.
Suggested action items: Loom’s AI-powered Auto Tasks let you automatically generate next steps and assignees based on your video transcripts.
Auto-transcripts and closed captions: You can improve accessibility and understanding with auto-generated captions and transcripts.
Text-to-video editing: No need for video editing skills—Loom AI’s Edit by Transcript feature lets you perfect your engaging videos just like you’d edit a text document!
Pros:
Translation support for 50+ languages
User-friendly, intuitive interface
Instant AI-powered video editing
Compatibility with Mac, Windows PC, Chrome, iOS, and Android
Integrations with a variety of tools, including Slack, Gmail, and more
Cons:
Loom’s free video tools don’t include Loom AI.
Pricing:
Loom starts as a free service. Paid plans begin at $12.50 per user per month, and the Loom AI add-on is $4 per user per month (billed annually).
2. InVideo
InVideo, an online video editing platform, transforms text to video, adds voice-overs, and helps you write scripts.
Top features:
AI avatars: No need to put your face in videos—InVideo lets you choose from premade avatars or add your own. You can even use preset voice-overs, if you prefer.
Text-to-video creation: InVideo takes your creative idea and spins it into a video with text-to-video prompts.
Stock photo and video library: You can add vibrant imagery to your videos with more than 16 million stock photos and videos.
Pros:
Large selection of imagery and templates
Great user support
Optimized social media video creation
Cons:
InVideo’s template quality can be poor.
This tool quickly becomes expensive.
Pricing:
InVideo provides a limited free plan. Paid plans start at $20 per month for one user.
3. Pictory
Create videos with only a text script—or even an entire blog post—using Pictory. This video generation platform also features AI-created voices and subtitles to seamlessly convert text into engaging video.
Top features:
Video and music library: Choose from over 3 million video clips and 15,000 songs to liven up your videos.
Summarized video recordings: Grab AI-generated video highlights from Microsoft Teams, Zoom, webinar, and podcast recordings.
Auto-subtitles: Automatically add subtitles to your videos to improve accessibility.
Pros:
Easy to use
Accurate voice and video sync
Cons:
Pictory offers only a free trial—no free plan is available.
Users report issues with the text-to-speech function.
Pricing:
Plans start at $19 per month for one user.
4. Colossyan
Colossyan offers hundreds of templates so you can easily put a professional spin on your videos without editing experience. This includes converting your PDFs and PowerPoint presentations into videos to modernize your company’s documentation and make it more engaging.
Top features:
AI script writer: Don’t get stuck on a blank page. Colossyan’s AI script generator comes with customizable tone and grammar checks.
AI avatars: Use AI avatars in your videos and create conversations between two or more avatars for interactive training.
Language and accent support: Help global viewers feel more included with support for over 70 languages, as well as various accents, intonations, and speeds.
Pros:
Professional-looking templates
Multilingual support
Powerful features to create internal communications
Cons:
Colossyan offers a free trial only—no free plan is available.
This platform is expensive compared to alternatives.
Pricing:
Plans start at $27 per month for one user.
5. Synthesia
Synthesia, another AI video editing platform aimed at creating internal training videos, lets you customize your videos with AI avatars, text, media, and more. You can even use it to clone your voice if you’d like to add an authentic human touch.
Top features:
Prototypes: You can create video drafts, share them, and easily incorporate feedback without recreating the entire recording.
Security- and ethics-focused: Synthesia is SOC 2 Type II and GDPR compliant.
Video translation: With support for more than 70 languages, Synthesia auto-translates your audio and on-screen text, as well as captions.
Pros:
Editing tools for easy video updates
Multilingual support
Library of video templates and stock footage
Cons:
Synthesia comes at a potentially steep price.
No free plan is available.
Pricing:
Plans start at $22 per month for one user.
Honorable mentions
6. Runway
AI research company Runway allows creators to experiment with its text-to-video, video-to-video, and frame interpolation tool that turns multiple still images into a new video. This tool is ideal for content creators who want to try generative AI tech as it evolves.
7. Deepbrain AI
Powered by ChatGPT, Deepbrain helps you create videos using text prompts. The AI video creator then adds an AI avatar and voice-overs in over 80 languages to your recording.
8. Descript
Struggling to get the hang of video editing tools? Descript can help. It lets you modify your videos by editing your text transcript. It also offers podcast and audio recording features for crystal-clear sound.
9. Fliki
Transform your PowerPoints, texts, blogs, or tweets into videos with Fliki. This AI video editing tool also includes AI voices and image generation.
10. Opus Clip
Repurposing content can fast-track your reach, and Opus Clip is ready to help. It turns your long videos into bite-sized, social media-friendly shorts for TikTok, Instagram, and more.
10 tips for maximizing efficiency with AI video tools
Start with clear goals. Understanding what role videos play in your business is key to choosing the right AI video maker for the job. If you’re focused on internal communications and personalized outreach, a tool like Loom is best. But if your goal is to create quick clips for social media, you might prefer Opus Clip.
Brainstorm scripts. Even if you’re using an AI-generated video script, customization is essential for keeping your videos focused and cohesive.
Keep it concise. The Sprout Social Index Report found that two-thirds of consumers find short-form videos to be the most engaging form of content on social media. Keep your content short and sweet to maintain attention.
Use high-quality visuals. Look for video creation tools that record in at least high definition (HD). For example, the Loom free plan records in HD, while paid plans record in up to 4K resolution. If you use AI video generators, look for libraries of professional-level stock footage or high-quality, AI-generated videos that look realistic.
Add a CTA. Make it clear what you want your viewers to do after they watch your video by adding a CTA. Some AI video editors, like Loom, allow you to embed auto-CTA links directly into your videos to make it even easier for viewers to take the next step.
Track your results. Keep an eye on how your videos perform and adjust as necessary. Measuring video engagement is also important for training videos and team updates. Tools like Loom allow you to see who hasn’t watched your video yet, giving you a chance to follow up.
Start small. You don’t need to overhaul your entire video strategy or team collaboration workflow overnight. Start with small steps to gradually integrate AI tools into your process, gain confidence, and experiment with different ways to use AI to your advantage.
Transform your videos with Loom’s AI features
AI video tools are a readily available way to revolutionize your company’s content creation and communication. A study by the Conference Board and Ragan found that 82% of workers believe AI improves productivity, which makes it clear that this newer technology deserves a spot in your business tech stack.
The key to successfully benefiting from AI lies in choosing tools that are flexible enough to enhance creativity, collaboration, and communication in your existing workflows rather than force your employees and existing tools to conform.
Loom AI removes workflow bottlenecks by editing recordings to automatically remove silence and filler words, adding CTAs and video titles, and even composing messages to accompany videos. Plus, Loom is flexible enough to improve the efficiency of multiple workflows—from replacing team meetings to sending personalized sales pitches.