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Loom for Sales

Grow the business with video

Move fast and stand out with a personalized sales experience powered by async video.

Sales team member walks through Market Trends using Loom, highlighting key areas with the tool.
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Why Sales teams use Loom

  • To improve outreach
  • To accelerate sales cycles
  • To optimize enablement
  • To streamline onboarding

Kick things off with a click

Hit record and send a video message to capture a prospect’s attention and build a personal connection right from the start.

  • Make it personal

    Add a personal touch to your targeted outreach by recording your screen to guide your customer through a presentation, product, or website.

  • Share it anywhere

    Send helpful async videos in emails or chats by sharing an instantly generated link, or embed those videos easily on the web.

  • Surface the next step

    Link out to your calendar, pitch deck, or website from any Loom video by adding customizable CTAs.

How Asynchronous Video Communication Helps Us Close Deals

Features

  • Calls-to-action

    Add customizable CTAs to videos to give users an easy path to important links and resources.

  • Custom branding

    Add your logo to video pages and customize your video player’s colors.

  • Engagement insights

    See who watched your video, how long they watched, and monitor CTA performance.

  • Content security

    Restrict viewing by email address and add password protection.

Close deals faster and make meetings count

Use Loom to accelerate the sales cycle and keep conversations focused.

  • Sending pre and post-meeting recaps

    Provide critical context by sending a quick video message before or after your meeting so you can make the most of your time.

  • Resolving roadblocks

    Use async video to send a more meaningful response to a customer’s question or concern, and propose alternative solutions.

  • Closing the deal

    Capture every detail of the deal in an easy-to-digest video message so your customer can sign with confidence.

How to Leverage Video Messages in Customer Success
On outreach in particular, prospects respond well to the human element of Loom. They get to hear a real person communicating with them, but they’re not obliged to pick up the phone, which is very powerful.

Tyson QuickCEO at Postclick

Track engagement and measure performance

Follow up at the right moment with the right message using detailed performance metrics as your guide.

  • Stay in the loop

    Get alerted as soon as a customer watches or reacts to your video. Monitor watch time and shares.

  • See how your pitch stacks up

    Export your Engagement Insights data to see what messages are landing with prospects and where you can improve.

How Asynchronous Communication Improves Synchronous Meetings

Train your team while staying aligned

Use Loom to share updates, coordinate on accounts, and easily document and share product knowledge.

  • Seamlessly transition accounts

    Share context and key information for smooth hand-offs between Sales and Success teams.

  • Ramp new reps faster

    Record training sessions, product demos, and enablement content to get new hires up to speed and ready to sell.

  • Celebrate the wins

    From promotions to landing new accounts, give your team more meaningful and personal recognition with async video messages.

Explore more ways to use Loom

See All Use Cases

More than 14 million people across 200,000 companies choose Loom

My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica Goodell

Erica GoodellCustomer Success at Pearson

Loom, with the little face bubble in the corner, is so powerful. It works so much better than traditional formats, where an audio track runs over animation or a slideshow. Having a real face in the corner adds personality and brings the storytelling to life.
Chris Radtke

Chris RadtkeSr Director of Content Marketing at Braze

Running a remote engineering organization, I can unequivocally say that we'd be lost without Loom. It enables rich async messaging with better context than written word. And using it for demos in our Code Reviews has yielded far less buggier code and a QA mindset.
Eric Nograles

Eric NogralesDirector of Engineering at Crossbeam

Loom enables us to maximize our impact as a distributed company by helping us collaborate and share ideas more easily.
Andrew Reynolds

Andrew ReynoldsDesign Lead at MetaLab

My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica Goodell

Erica GoodellCustomer Success at Pearson

Loom, with the little face bubble in the corner, is so powerful. It works so much better than traditional formats, where an audio track runs over animation or a slideshow. Having a real face in the corner adds personality and brings the storytelling to life.
Chris Radtke

Chris RadtkeSr Director of Content Marketing at Braze