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Loom for Marketing

Communicate with clarity

Use video messaging to deepen connections with customers and drive team collaboration.

Marketer walks through a campaign overview slideshow using Loom
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Why Marketing teams use Loom

  • To drive product marketing
  • To scale content marketing
  • To streamline team collaboration
  • To promote knowledge sharing

Product marketing videos made easy

Leverage Loom to create high-impact videos perfect for every step of your customer’s journey.

  • Empower your customers

    Show customers how to get the most out of your product by creating informative videos that highlight new features.

  • Make onboarding a breeze

    Welcome new customers and guide them through the steps they need to get started with easy-to-follow videos.

  • Capture customers’ attention

    Whether you're sourcing testimonials or requesting interviews, reach out with video to get a higher response rate.

Features

  • Calls-to-action

    Add customizable CTAs to videos to give users an easy path to important links and resources.

  • Engagement insights

    See who watched your video, how long they watched, and monitor CTA performance.

  • Drawing tools

    Emphasize mouse clicks and draw on your screen as you record.

  • Rich reactions

    Give viewers the ability to add comments and react to your video with emojis.

Create engaging content

Capture and keep your customers’ interest throughout their journey.

  • Move from blog to vlog

    Capture valuable information at scale. Simply hit record and start producing videos you can embed anywhere on the web to shed light on important topics.

  • Make the most of your video

    Record a Loom and use it in paid ad campaigns, email marketing, social media, or anywhere else your customers interact with you online.

  • Capture important feedback

    Monitor and measure the responses to your video. Loom comes stocked with features your audience can use to react to, comment on, or share your video.

Accelerate collaboration

Connect with your team asynchronously to push projects forward and go to market faster without playing a game of telephone.

  • Align your team

    Record walkthroughs of creative briefs, launch plans, and timelines to get on the same page without endless meetings.

  • Deliver clear feedback

    Spend less time marking-up PDFs and writing long emails. Hit record and capture your feedback in context.

  • Coordinate across teams

    Communicate all the information your design or engineering teams need to nail the brief and execute quickly.

  • Enable Sales at scale

    Record demos and highlight the value of new features so your Sales team can turn your new release into new revenue.

Loom, with the little face bubble in the corner, is so powerful. It works so much better than traditional formats, where an audio track runs over animation or a slideshow. Having a real face in the corner adds personality and brings the storytelling to life.

Chris RadtkeSr Director of Content Marketing at Braze

Centralize and share knowledge

Collect and organize all the information your team needs in one easy-to-access place.

  • Stay organized

    Categorize your videos by project or team in a secure workspace that's easy to manage.

  • Ramp new hires faster

    Make videos documenting critical company systems and processes so new hires can get up to speed on their own.

How to Make Remote Onboarding Personal and Scalable

Explore more ways to use Loom

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More than 14 million people across 200,000 companies choose Loom

My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica Goodell

Erica GoodellCustomer Success at Pearson

Running a remote engineering organization, I can unequivocally say that we'd be lost without Loom. It enables rich async messaging with better context than written word. And using it for demos in our Code Reviews has yielded far less buggier code and a QA mindset.
Eric Nograles

Eric NogralesDirector of Engineering at Crossbeam

Loom enables us to maximize our impact as a distributed company by helping us collaborate and share ideas more easily.
Andrew Reynolds

Andrew ReynoldsDesign Lead at MetaLab

On outreach in particular, prospects respond well to the human element of Loom. They get to hear a real person communicating with them, but they’re not obliged to pick up the phone, which is very powerful.
Tyson Quick

Tyson QuickCEO at Postclick

My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica Goodell

Erica GoodellCustomer Success at Pearson

Running a remote engineering organization, I can unequivocally say that we'd be lost without Loom. It enables rich async messaging with better context than written word. And using it for demos in our Code Reviews has yielded far less buggier code and a QA mindset.
Eric Nograles

Eric NogralesDirector of Engineering at Crossbeam