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March 12, 2020

COVID-19 Response: Cutting Prices, Removing Limits

Joe Thomas

The global community is trying their best to cope with the rapidly evolving situation surrounding the spread of COVID-19. Governments are trying to quell panic while being appropriately cautious to contain the spread. Individuals are preserving their own and their families’ health by minimizing exposure. And businesses, particularly those that have logistics at the core, are struggling to find ways to mitigate damage to their bottom line and productivity. These are no doubt challenging times, and signs point to things getting worse before they get better

As a company, we’ve been observing and thinking deeply about what actions to take as this virus continues to spread around the globe, and how to be as helpful as we possibly can be. Here is what we came up with.

Loom’s responsibility to help during the coronavirus

It’s our mission to empower everyone at work to communicate more effectively wherever they are. While Loom is used daily by all kinds of people and teams, not just the remote and distributed kind, our product is particularly useful to people who, for whatever reason, can’t be in the same room. 

This is clearly the case for us when we ask the entire company to work remotely for a week every other month:

During our last remote week, recordings by Loommates increased by nearly 40%.

The rapid spread of COVID-19 has led to a dramatic surge in the number of people working remotely — many of them forced. Like other software products that are especially useful for remote work and asynchronous communication, we’ve seen a sudden and dramatic increase in usage where schools are closing, in-person events are canceled, and businesses are asking employees to work from home.

For example, as of this writing, Italy has leapt to the second-highest number of COVID-19 cases by country in the last couple weeks, and their Loom usage has quadrupled in that time. 

To us, these recent trends make it obvious that we must take action and take action now. It also makes evident how, should we change nothing about our existing pricing model, we stand to profit from the rise of a global pandemic. This is obviously and unequivocally wrong. 

What we’re changing today to help

We all need to be proactive during this challenging time, and especially help individuals and teams who may be working (or teaching and learning) remotely for the first time.

Other organizations are jumping in to ease the pain of this transition from co-located workplaces and classrooms to remote settings. GSuite announced free Enterprise features until July 1, 2020. Microsoft Teams announced six-month-long free trials. As a video messaging platform for the workplace (and classroom), we hope Loom can make a difference on this front as well.

Through July 1, 2020, Loom will:

  • Remove the recording limit on our free plan — what was 25 is now unlimited
  • Cut the price of Loom Pro in half — what was $10/month is now $5/month
  • Extend all trials of Loom Pro from 14 to 30 days

Learn more in our Help Center.

We’re committed to providing ongoing support, and to continuing to assess these changes as the situation evolves.

Also, Loom Pro is now free for education

If you’re a teacher or a student at a K-12 school, university, or educational institution using Loom for classroom work, you can use Loom Pro for free, forever.

If you're an eligible teacher or student already using Loom and we haven't contacted you, here's what you need to do.

We want to be clear that these changes are not a marketing play. We are trying to do what we believe is right. Inaction was not an option.

Making a dent

Many people around the world do not have the luxury of taking time off work without it severely altering their financial wellbeing. Taking weeks or months out of school will have a huge impact on students’ education for years to come. 

Our hope is that by stepping up, we’re making a dent in the global impact this pandemic is causing, not just by making our product more accessible, but by helping set the kind of example we hope more businesses will follow. 


Please reach out we can be of any help, and take care of each other.

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Written by
Joe Thomas
Joe is a Founder and the CEO of Loom.

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