Explain an email campaign flow
Map out how a new email campaign will function, who the target audiences are, and what the metrics of success look like with Loom.
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Hi, I'm Allie, I'm on the marketing team at Loom. And I'm here to explain to you how I use Loom to walk through an email campaign structure.
So I love using Loom for this because it allows me to explain my thoughts more easily more clearly. It allows me to give context that I couldn't give, if I were just writing it out as an instant message and it's just faster and easier to use.
So I'd like to send these kinds of Looms to my manager, Julia. So I would say, Hey Julia, I have set up this campaign and it is ready to go, but I wanted to walk you through how it's set up before we go live.
So you can see that I have entry rules for which users should enter it. And then when they match, they'll be tagged what this tagged to make sure that we are identifying those users properly so we can export them.
Then we go into a split test so we can AB test these users and see how they respond differently. So 60% of the users will actually receive the email and you can see how that looks here.
If you wanna double check my copy and the messaging that I have there, and then they'll get tagged with their own tag as well, to make sure that we are identifying them. The remaining 40% will get tagged as a control. And so I'll be able to take these tags and upload them, and then we can analyze the results from there.
So really excited to go live. Let me know your thoughts on this. Bye.
Transcript
Show Transcript
Hi, I'm Allie, I'm on the marketing team at Loom. And I'm here to explain to you how I use Loom to walk through an email campaign structure.
So I love using Loom for this because it allows me to explain my thoughts more easily more clearly. It allows me to give context that I couldn't give, if I were just writing it out as an instant message and it's just faster and easier to use.
So I'd like to send these kinds of Looms to my manager, Julia. So I would say, Hey Julia, I have set up this campaign and it is ready to go, but I wanted to walk you through how it's set up before we go live.
So you can see that I have entry rules for which users should enter it. And then when they match, they'll be tagged what this tagged to make sure that we are identifying those users properly so we can export them.
Then we go into a split test so we can AB test these users and see how they respond differently. So 60% of the users will actually receive the email and you can see how that looks here.
If you wanna double check my copy and the messaging that I have there, and then they'll get tagged with their own tag as well, to make sure that we are identifying them. The remaining 40% will get tagged as a control. And so I'll be able to take these tags and upload them, and then we can analyze the results from there.
So really excited to go live. Let me know your thoughts on this. Bye.
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My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica GoodellCustomer Success, Pearson
Loom creates an ongoing visual and audible experience across our business and enables our employees to feel part of a unified culture and company.
Tyson QuickCEO, Postclick
My new daily email habit. Begin writing an email. Get to the second paragraph and think 'what a time suck.' Record a Loom instead. Feel like 😎.
Kieran FlanaganVP of Marketing, HubSpot
Loom amplifies my communication with the team like nothing else has. It's a communication tool that should be in every executive's toolbox.
David OkuinevCo-CEO, Typeform
My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica GoodellCustomer Success, Pearson
Loom creates an ongoing visual and audible experience across our business and enables our employees to feel part of a unified culture and company.
Tyson QuickCEO, Postclick