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How video messages help our design team collaborate

In the past 6 months, Loom has gone from having a design team of one to a team of four. Building a team and shaping a budding design culture has its challenges, but using our product has helped us in building an open and collaborative environment.

Using quick videos in our day-to-day workflows helps us through every stage of the design process, as well as improves communication between design and engineering. From asynchronous critiques to sharing design inspiration, Loom has been able to help us feel a little closer, no matter if we're a couple of desks down or continents away. Here are some ways I've seen our team use Loom to help improve collaboration between designers and within project teams:

Design Process

Feedback Requests

It can be hard to find time to get everyone on the same call, so we thrive on asynchronous feedback. By sending a Loom, the designer making a request can easily walk through what they need feedback on in a visual way. Plus, talking through things is always easier and more personal than sending long paragraphs of text!

Giving Feedback

When you receive a feedback request but can't meet at the same time due to calendars or time zone differences, using Loom allows you to provide feedback essentially just like you would in realtime. Although you can likely leave feedback via comments in your design tool of choice (❤️ you, Figma), by sending over a Loom you can provide more detailed, candid, and human feedback.

Gaining Alignment

When you're unsure about how to execute the design details or have a question about how something should look or behave, using Loom to walk through your question gives the recipient all of the information they need in order to answer accordingly. Showing the nitty gritty details in a video helps gain alignment without having to describe what you're trying to accomplish with text.

Sharing Design Tricks

When you find a new design trick, or figure out something that you've been stumped on, a Loom is a great way to document your findings and share amongst your team. Sometimes sharing a simple tip can improve your entire workflow!

Cross-Team Collaboration

Design QA

Using Loom to record both technical and user experience/visual design bugs is one of the best ways to showcase exactly what you want to report to your engineers. It provides clarity, shows them exactly what you did to get there, and saves you so much time that you would typically spend writing up the problem.

Updating Project Team

Instead of daily stand ups, we use Loom to give updates to our team on the progress we've made. This allows product managers and engineers to see the progress being made—and as a bonus, because you are able to visually see how the designs are changing, it stimulates conversations around functionality and technical questions that lead to better solutions!

Meeting Prep

If you know your meeting is going to be jam packed, proper preparation is necessary to maximize your team's time together. Sending over materials to review before the meeting with a Loom walking through any updates gets everyone on the same page before even entering the room or call.


On-boarding New Team Members

Creating a folder of Looms to share with new teammates lets them learn about our processes and design tool stack in their own time, instead of bombarding them with more meetings than they can handle on their first day/week. Having a folder of videos for them to refer back to also helps build up system knowledge quicker and empowers your new teammate to search for answers on their own!

Introducing New Features or Processes

Showcasing new additions to your process with a Loom gives the entire team visibility into any changes that may apply to them. It also is the perfect time to give a brief tutorial on how it works, or how to access the new item and when to use it in your work.


All in all, using Loom has changed the way that I work with people, and designing is no exception. Having a tool where you can show and tell, that also captures each person's unique personality, truly is the next best thing to being in the same room (and a lot of times is even more convenient!).

If you and your team come up with new ways to use Loom that help with communication and collaboration, let me know via Twitter (@_brittlayton)!

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