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Use Loom for internal communications

4 mins

Share critical company updates, strengthen company culture, and keep remote teams connected using async video.

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Hi there. I'm Emily director of communications at loom. I lead looms, external PR social and owned content, as well as our internal comms work.

I've been in this role for about five months now. And honestly, one of my favorite use cases for loom so far has been internal and internal communication and engagement.

There are a lot of examples that I could give for how I've been using this and how I've been using loom in this capacity and just the past few months, but I'll highlight three today.

One is flexible and scalable announcements. So this is an example of an announcement that I shared about our no meeting Wednesdays initiative.

We've been experimenting with different, no meeting days. And as you can see, I just included a loom that also links to an FAQ kickoff document.

So you can see everyone's reacting to it. There's a bunch of responses. And if you actually go to the loom itself, you can see that there's a button here that everyone can click on to access the FAQ document that I can update as we go.

So it just makes it a lot faster to share company-wide updates and announcements without having to get sync time on everyone's calendars.

And it kind of creates a little mini hub for that announcement, for that topic, with all the information that they need with my face and voice still on it, to give it that engagement, that more, a little bit more compelling and a little bit more nuance and excitement behind it as well.

As you can see from the beginning, I even used our confetti feature to really get people excited. The second use case is feedback and engagement.

So actually in keeping with this same example of the no meeting Friday or Wednesday loom we had some feedback from people and then our found one of our founders Venay responded with a loom in the thread, explaining more about why his, what his opinion is, why we're doing this, what the goals are.

So it just allows for faster and more dynamic dialogue between, you know, everyone in the company from people who are just sharing their thoughts and opinions and questions to then our founders being able to respond really quickly and with their faces and voices as part of it.

And the last example I'll give for now is connection and culture. So in January, like a lot of companies, we ended up changing our kickoff to a virtual kickoff within the span of, I think we had to turn it around to a virtual one in maybe like two weeks.

So I wanted to make sure to maintain the feeling of culture and connection that we weren't going to get to have as rich as an experience as we were going to in person.

So instead we created, I created some interesting Roundup videos here, I'll play this. This is an example of one of the super cut videos that I created using loom content.

And this is actually recording of our all company kickoff where I'm playing one of those as an intermission in between the sessions.

And you can kind of see the chat popping off and people just feeling super engaged and having fun. It's just, I went through our Loom library, loom company workspace, and found looms where people's dogs and pets made appearances and just edited the videos together.

So those are just a few of the ways I've used it on the internal comms front. And I honestly have so many ideas for how to continue using this and expanding and moving forward from async employee spotlight Q and A's that we can also turn into blog content for employer branding, as well as creative games, like maybe past the loom storytelling challenge that we can use around our all hands to keep people engaged and connected with each other.

But thank you for listening and I'm happy to chat and answer any other specific questions.


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My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica Goodell

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Loom creates an ongoing visual and audible experience across our business and enables our employees to feel part of a unified culture and company.
Tyson Quick

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