Communication is the mother of all skills, and choosing the appropriate channel for communicating your message is critical to how that message will be received and acted upon.
But not all communication channels are made equal. Among all the visual and written methods we can choose from to communicate our messages either synchronously or asynchronously, we have so many variables to consider: What’s socially appropriate, how fast something needs to happen, how complex the message is, how much detail is necessary, how the recipient prefers to be communicated with, and so on.
I’m often faced with this communication dilemma. Should I just call our partner now? Is it appropriate to send her a Slack message? Hmm, maybe I’ll email her overnight. Wait, we have an in-person meeting tomorrow ... the internal dialogue can be exhausting.
As humans, we gravitate toward in-person, face-to-face, real-time communication — but that isn’t always the best choice for getting work done and respecting one another’s time. Embracing asynchronous communication is a huge piece of communicating more effectively, no matter where you are or what you’re trying to accomplish.
Synchronous communication is communication that happens in “real time” — two or more parties are exchanging information in the same moment with one another.
Synchronous communication can be in-person or virtual, scheduled or impromptu. Some examples of synchronous communication methods:
Asynchronous communication is any type of communication that includes a lag between when the party imparting the information sends the message, and when the party receiving the message interprets it.
Asynchronous communication is generally not in person, and it's usually unscheduled (although there are exceptions, such as using an email marketing tool to schedule sending an email at a certain time). Examples of asynchronous communication methods:
A tool like Slack can be used either synchronously or asynchronously, depending on whether all participants involved in a conversation are participating in real time or waiting until it’s convenient for them to respond.
There are benefits and challenges to both communication methods.
Synchronous communication is inherently human; it’s how we interact from birth. (Our mothers don’t send us a text message to welcome us into the world.)
In most workplaces, real-time communication is the default. Technology has made real-time communication accessible even when people aren’t in the same location, so we’re trained to expect an immediate response.
The team at Doist argues that while “synchronous communication should be the exception, not the rule,” there are situations when it makes sense to communicate in real time:
The major downside of synchronous communication is that it can be a time suck. We all know what it’s like to sit in “meetings that should have been an email,” how difficult it is to schedule a live meeting with a group of people, and how meetings can slow progress overall because you have to wait for a time everyone is free ... not to mention that a 30-minute meeting with 10 people actually equates to 5 hours of time.
The other problem with synchronous communication is that it isn’t always the most respectful use of other people’s time. When you tap your coworker on the shoulder to get her quick opinion on something, for example, you may be interrupting her focus — and it takes an average of 23 minutes to regain your focus after a distraction.
Asynchronous communication, on the other hand, is ideal for when your message isn’t urgent.
Your coworker can consume your note in their own time — no scheduling or coordination involved. In return, the recipient can think about what you shared with them and provide a thoughtful response. Plus, the tools we use for asynchronous communication allow us to freely append files, links, and other additional context.
It makes sense to choose asynchronous communication when:
In a perfect world where we had infinite time, we would all meet in person all the time and discuss every detail together. But we haven’t figured out how to bend time just yet.
In the meantime, video messaging is the ideal bridge between synchronous and asynchronous communication — you get the best of both real-time and serial communication methods.
With video, the human touch that synchronous communication provides is still largely present — you can still convey additional meaning through gestures, tone of voice, facial expressions and other nonverbal communication. But you can also send video messages in your own time, and the recipient can consume it at their leisure. You can attach further context. You can share your screen, and talk through why you made certain decisions about your design, or financial model, or product roadmap.
While there is a time and place for all modes of communication, Loom is ideal for just about everything in between. In my three months with the company so far, I find myself defaulting to it more and more. Once you get in the habit, you’ll be wondering what you ever did without it.
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